‘High Ceilings & Collarbones’
BBC Radio 2 Album of the Week
Release date 16th April 2012
Juan Zelada will be the first musician ever to offer a money-back guarantee to the audiences on his 26 date tour of the UK. Times are hard and people want to know they will get value for their money, few people are taking chances spending on the unfamiliar. What’s an artist to do? How about guaranteeing them a good time or they’ll get their money back in full.
Hotly tipped Juan is already a favourite at radio making it onto radio A-Lists throughout the country. His sold out shows have built through rave reviews and word of mouth, the BBC have tipped him as one to watch. Juan’s fanbase was recently widened when he was the guest artist for Mumford & Sons nationwide tour, says Ben Lovett of M&S “Juan Zelada is without question one of the most exciting live acts of 2012. We challenge you to leave without a smile on your face!”
Juan who played in Amy Winehouse’s band on her infamous Back in Black tour is serious about the money back guarantee. Says Juan, “I think people are reluctant to spend money doing things they wouldn’t normally do, I love new people coming to my shows, this is a great way to encourage them, I know they will have a great time. This way they have nothing to lose, I’m guaranteeing it. Shops guarantee stuff you buy, people send back food in restaurants if it’s not good, why shouldn’t they be able to get their money back if they feel my show wasn’t good enough?
Juan’s spreading his money back guarantee message through a national press ad in The Guardian on March 1st and social networking.
Juan, who can count Paul McCartney and Paloma Faith amongst his fans, transforms any room into a wild party. Throwing heart and soul into every performance, his joy is infectious, spread through a simple smile, a head-nod, or dancing with abandon. Nobody can remain seated during his gigs; Juan gets everyone on their feet, singing and dancing.