Gloucester Guildhall Presents
UNDERGROUND FESTIVAL 2011
Following the huge success of its launch last year, Gloucester Guildhall is excited to announce that the Underground Festival, Gloucester’s only festival for unsigned and emerging bands, will return in September. Dedicated to bringing the best up-and-coming national talent to the city for the weekend, this year promises to be better than ever, with a line-up to rival more established festivals such as Dot to Dot in Bristol and The Great Escape in Brighton. Entry to the festival is free and tickets will be allocated on a first come first served basis on both days. Demand is expected to be high so festival-goers are being advised to turn up early!
Acts announced so far include Main Stage Saturday headliners, Essex five-piece Morning Parade. Signed to Parlophone, the same label responsible for breaking some of Britain’s biggest bands such as Radiohead, Coldplay and Blur, they are being lauded as the next big British guitar band. Support on the Main Stage comes from Dog Is Dead who have been making big waves in the industry since appearing on the final episode of ‘Skins’ earlier this year and have since penned a deal with Atlantic. They are joined by Londoners Lonsdale Boys Club, who have also recently signed to Future Music – an imprint of Universal being run by Gary Barlow – before even releasing their first single.
Headlining the main stage on Sunday are Francesqa, supported by Blitz Kids, both of whom were recently nominated in the Best British Newcomer category of the 2011 Kerrang! Awards.
Stagecoach appeared on the soundtrack for recent British comedy ‘Killing Bono’, and have also had their music used on Channel 4’s ‘Skins’ and the final two episodes of BBC One’s ‘Gavin and Stacey’. The frontwoman of Ramona is fronting the new advertising campaign for Burberry.
In an addition to last year’s festival, Gloucester Guildhall have teamed up with BBC Introducing, meaning that a larger number of local bands will be given the chance to perform via the BBC Introducing Stage, alongside hotly tipped acts. Saturday headliners Trophy Wife are part of the Blessing Force scene, a vibrant collective of bands and musicians from the Oxford area, including the well-known Foals, who are setting the trend for inter-band collaboration, lending each other band members, sharing studio space and making videos for each other’s songs, as well as putting on live music in unusual and unconventional locations. And on the Sunday we have Big Deal, a dreamy duo from London, who are about to release their debut album.
A third stage line-up, curated by music and culture zine Risk and Consequence will be announced in the next few days, with some real treats and surprises being lined up to appear.
As the festival is all about bringing the best new and unsigned music to Gloucester it’s satisfying for organisers to note the success bands from last year’s line up have gone on to enjoy. Viva Brother, who recently returned to Gloucester Guildhall next week as part of a headline tour, appeared on The Late Show with David Letterman in New York (one of the most watched TV shows in the USA), following three sold out shows there. Buckinghamshire rock band Futures have since recorded their album with legendary producer Gil Norton (Foo Fighters, Jimmy Eat World), Underground headliners The Joy Formidable open the main stage at Reading this year and Gallops’ track Miami Spider has been used by O2 in a European advertising campaign. It seems Gloucester Guildhall’s Underground Festival really is the place to be to catch the next big thing.
Bands announced for the festival so far:
Dog Is Dead
Lonsdale Boys Club
BBC Introducing Stage
BBC Introducing Stage,
Saturday 24th & Sunday 25th September / 12pm / Free entry (first come first served) / Over 14s only